Introduction. Essays (473 words) - The Walt Disney Company

Introduction. Disney Company or also known as the Walt Disney Company, previously named with Walt Disney Productions is a successful American empire. This company s tarted to carve its name in entertainment arena during the 20 th and 21 st centuries. This prestigious company has a very reputable history in the entertainment industry for over 75 years. It started operating on October 16, 1923 as the Disney Brothers Cartoon Studio, which is a joint venture of the Walt Disney and Roy, his brother. Since the establishment, three years later, the company produced two movies and bought a studio in Hollywood. The company almost failed when a crisi s of distribution rights occurred . However, the presence of Mickey Mouse saved them. CITATION Abo16 \l 1033 (About tech, 2016) The Walt Disney Company won their first Academy Award for Best Cartoon, for the Silly Symphony by the year 1932. In 1934 Disney produced Snow White and the Seven Dwarfs and released it in 1937. It was lit at that time. However, there were difficulties in producing films due to high expenses. Made it worse, the emergence of World War II halted the production of films. Even after it ended, the company still faced difficulties to get back their efforts made earlier together, but they managed to rise up back by their first live-action film namely Treas ure Island and also Cinderella in 1950. Meanwhile, in 1955, the Mickey Mouse Club started debuting. The launching of the first California Disney theme park was in 1955 continued to shine in the entertainment industry, the company managed to survive in fame even when the founder died in 1966. To continue this empire, his brother, Roy took over the company and continued succeeding and putting name on the top of the world. In 1983, Disney made a big step by building a Disneyland in Tokyo and did many projects like merchandising, animation and live-action films and also more theme parks. Over the years, the Walt Disney moved on to a more vast market like The Disney Channel on air. They also widened their empire by establishing sub companies such as Touchstone Picture aiming to produce films that were not only tied to family-oriented films. In 1996, Mr. Iger joined the senior management team of the Walt Disney as Chairman of the Disney-owned ABC Group. He the n was given another responsibility of President for the Walt Disney International. He then becomes as a Chairman and Chief Executive Officer of the Walt Disney until now. CITATION The16 \l 1033 (The Walt Disney, 2016) References BIBLIOGRAPHY About tech. (2016). Retrieved from animation: http://animation.about.com/od/Animation-History/fl/Animation-History-Snow-White-and-the-Seven-Dwarfs.htm The Walt Disney. (2016). Retrieved from The Walt Disney Company: https://thewaltdisneycompany.com/about/#leadership